Is Packaging Important?

Creating some business cards recently has lead me to think about packaging, presentation and brand. Over the past few years of hannahdoodle my packaging has changed drastically. At first it was very simple, brooches packaged in cellophane bags with paper tops stapled on. I'd always include a handwritten thank you note and free little extras of things I'd made relating to the item sold.
(One of my first Etsy sales)
The Etsy forums are always alive with many threads on the subject of packaging, discussing whether people appreciate extra bits, such as business cards, tissue paper or simply prefer the item alone. A selection of people have the opinion that they'd rather not receive extras that will just end up in the bin, whereas others love packaging things prettily and want to feel like they are receiving a gift when they open their orders.

I think when packaging is different it adds a level of professionalism to a store that may not otherwise be achieved with an item alone, I've ordered things in the past that arrived in pretty boxes with shop-name stickers and ribbon. It makes me really excited to not only receive the item but helps me to remember the store name as well.
I'd really like people to feel that they are receiving something special when they open a parcel from my store, so I've overhauled my packaging style again and have started using striped paper bags, printed hannahdoodle stickers and a small bit of glittery yarn to tie around the item.
(Of course the bags are purple, I'm slightly obsessed, can you tell it's my favourite colour?)
Looking at these pictures makes me feel like my brand is developing nicely into the vision I've had for a long time, I suppose I've started to package things the way I would like to receive them, and I guess for a handmade store sticking to what you appreciate aesthetically can be an important part of setting up an image to show people what you are all about.

Do you think packaging is important, especially when buying handmade?


  1. Absolutely, I agree with everything you've said. Packaging and branding are so essential, and I've been through several evolutions with my packaging! It not only sets you apart from the rest and is specific to your brand, but it makes you appear more professional instead of a "hobby store." I love the purple and silver together, I think your packaging is lovely!

    1. Definitely! I love how when you buy something from etsy especially everything is packaged differently, it really helps to add character and you're right, professionalism. :)

  2. what a lovely idea!
    Maybe we can follow each other on GFC , facebook and Bloglovin, if you want? Let me know :)


  3. As usual phenomenal post! You are a champion!
    I can see that you love what you are doing!
    Thanks for posting! I love you :-*

    Merry and peaceful Christmas full of magic: - *

    Katherine Unique

  4. I agree, that packaging separates your item from the next. It adds personalization. Most of my smaller items always get packaged in a small gift box more for the safety of the item - I make handmade ceramics items.. But I also always include a handmade note thanking them for the order, as well as a business card and a "pottery care card" with instructions on how to properly care for their items. :)

    Found you via the Etsy Blogging Buddies Team! :)


  5. I agree with you, packaging makes a huge difference!! I think your packaging in those photos looks great!


  6. Lovely packaging Hanna! I think simply but professional packaging is nice and memorable.